Visit enough social networking sites, LinkedIn questions, and sales forums, and you will see questions like this: “What’s a killer question to ask a customer?” or “What’s a killer value proposition that will win?” or “What’s a killer close?”
Someone is always looking for the “killer” approach, as if you can answer that independent of the customer, the situation and the solutions you represent. Is the killer question I ask a consumer looking to buy a new car the same killer question I ask a CEO investing millions of dollars restructucturing his organization and strategy, or the same question I ask an EVP of sales looking to improve the productivity and effectiveness of his sales people?
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